You may be in pet food business or the pet care business or simply just exploring options for an unrelated brand to have an animal logo. Either way, you have come to the right place. The best and most memorable logos in the world are the also some of the simplest ones.
Many brands have animal logos as well even though they have nothing to do with animals, but it’s what the animal represents. But you probably already knew that since that would be the fundamental concept behind any logo design. Your logo is the most powerful tool you have in your brand’s kitty (pun intended). You have the power to create something so much more than just a simple logo, you can create value. You can convey values such as compassion, innovation or excellence through this brand image.
So, why use animals in your logo? Because animals are in themselves already established brands. What are the most common words that come to your mind when you see the picture of a horse for example? Strength, Pace, Stability. What about an eagle? Royalty, Imperialism, Class. Many top brands in the world have been able to capitalise on those thoughts and try to associate them with their brands. If you feel creating an animal logo for your brand is the way the go then, this is how to –
1. Brand Representation
This is how most brand creation activities would begin. You need to do a similar activity with your logo design and especially for an animal logo. So, you need to get a little philosophical and ask yourself what does your brand represent and what value do you want to convey to your customers. You must make sure that these values are ones that your clients and employees can relate to and be proud of. However, you must try to be original and find inspiration in the true core of your brand and the story you are trying to convey through it. So, sit down, brainstorm for a while and come up with a list of significant and transcendent.
2. Choose Your Animal (or Not)
So, you are done with the first step, you have done your introspection and created a broad level brand image. Though many companies in the pet industry don’t even have animals as their logos, example Royal Canin or Pedigree, we highly recommend that you have one. As previously mentioned, animals can have a huge influence on your brand value and you certainly leverage that. If you are in the industry with a specific animal then of course this job would already be done for you. Obviously for a dog food company, it would make sense to choose man’s best friend as the logo image. Though this can be done through basic common knowledge and observation, you may need to dig a little deeper as well.
Now, it obviously wouldn’t make too much sense for a brand like Ferrari to have a snail logo on the hood of their USD 2 Million super car. There is no need for you to do research rudimentary details like that. However, what you may not know, for example is that the Tiger symbol is China represents dignity and courage. The Tiger is believed to be the God of wealth many cultures, including China. Having such insights can help you build a more robust and relatable image for your brand.
3. Choose the Type of Logo
You have a variety of options to choose from when it comes to the type and style of logo you want to design –
- Monogram – Companies that have longer names tend to shorten it to make it more recognisable.
- Wordmark – If your brand name is strong enough, you can just simply put that as the logo.
- Mascots – Would make sense for a pet brand to have a fun and relatable character
- Symbols – Once again, quite simply an image of something simple yet powerful.
- Emblem – When a brand wants to represent the legacy it carries, they tend to have classic badges and crests as part of their logo.
- Combination – Or you could just mix and match and choose from a variety of options.
The pet product industry suffers from a unique conundrum which is also very similar to the one faced by the baby product industry i.e. the consumer is not the customer. For those of you unfamiliar, the customer is the person buying your product and the consumer is the person (or animal) consuming that product. Though your product needs to be focused towards your consumer, you need to make your brand and logo appealing to your customer. If you are a dog food company for example, it would be fruitful to understand which kind/breed of dog you want to put on the logo. You can do this by doing market research and also creating several iterations of your logo to help you make the right decision.
5. Originality and Scalability
You must ensure that the logo design is original and scalable. You can draw inspiration from your competitors’ logos however they should be in no way be a replication since most designs would be protected under copyright infringement. Admittedly, some existing brand logos are genius but this can land you in a whole lot of unnecessary trouble. Also, since this logo would be presented across various medias, you must ensure that it is scalable and have the same impact across various medias. Apart from this, your logo must also be distinguishable and memorable to make an impact in the mind of the customers.
6. A Few Things Not to Do
- Don’t be a cliché – try to be an original as possible and think outside of the box (ironically, that is a cliché).
- Simplicity – Try to be a simple as possible since that would help people resonate to your brand.
- Colour – Don’t ignore the colour, instead try to understand the representations of each one and try to incorporate the appropriate ones.
- Price – Don’t try to cheap out but certainly do not spend a fortune on your design.
- Copy – As already mentioned above, copying anything off of another brand’s logo is certainly not the way to go. However, this is still the most common error people end up making.
- Research – Do a lot of research before finalizing a final product.
Though the process for designing a logo and designing a logo for a pet company aren’t all that different, there are subtle variances that you must take care of. As mentioned, you must not necessarily include an animal in your design but it does make a lot of sense. The best way to get a sense of the market’s perception is to get feedback and try to build upon that feedback. Try to align what the people are looking for and what you are offering in value.
Credit to Outlane